JOHN SINSABAUGH

Peddler's Reserve is a bootleg whiskey company rooted in American history. Through prohibition the brand became notorious and over time they've found their niche as a high end spirit while retaining their original look and feel from 1923.

Concept, Package, Label, Web, Social, Ad Design. Prototyping and Photography,

Yuba Juice is a collection of 100% fresh (never frozen) organic juices. Targeted towards both male and female health conscious individuals, Yuba seeks recognition as a new company in a middle class market with a funky-fresh, vibrant and unique aura. 

Branding, Label Design, Prototyping

​MFA/NOW Northeast exhibition highlight exceptional photographic, video and book works by MFA students from the Northeast. Held in the Rochester VSW's Siskind Gallery and Juried by SFMOMA's Lisa Sutcliffe.  Visit the website here.

Branding, Environmental Design, Catalog Design, Web Design

​Reganno was a re-design project for an Aldi's brand of pasta sauce and various Italian fare. Reganno sought to modernize and reach out to a younger more health-conscious crowd by re-branding and packaging.

​Branding, Label design, 3D Comping

​Positive/Negative Magazine is an entirely student-created publication released annually. Produced by the Editorial Design and Photography classes at Rochester Institute of Technology's College of Imaging Arts and Sciences, this 100-page, full-color magazine is a collaborative effort that incorporates original articles, design and photography created exclusively for this magazine.

Liz McGuirl and myself designed the website/iPad version of the magazine in the course of the 10 weeks. You can visit the website here.

​The editorial design below was featured print version of the magazine.

​Promotional Poster series and album cover design for the Unknown Woodsmen. 

​The Unknown Woodsmen have made their intermediate home in Cortland, New York, the place where seven valleys converge on a plain 344 meters above the sea. The woodsmen are guitar-playing singer, Phil Muka, pianist Dylan Tiefer guitarist Casey King, bassist Pete Dawes and drummer Luka Starmer.

​Dumbthumb is a spice and herb company that allows you to "grow it while ya stow it". The package comes with ready-made artisan spices/herbs as well as a "seed pod" and instructions on how to utilize the rest of the package to grow and harvest your herbs while you use the ones provided. Every piece of the package is meant to be re-purposed.

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Concept, Branding, Label and Package design, Photography and Prototyping.​

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​Canaries Reflect on the Mine is a book written by Professor Jeanne Cameron. The study offers a compelling and timely critique of the dominant, neoliberal discourse on schooling and early school leaving. It challenges conventional wisdom about dropouts, and shows how the experiences and needs of those who leave school early and those who persist to graduation are more similar than different.
 

​Cover Design, Artist Portrait, Marketing

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For more about the book, to read reviews or to purchase a copy click here.​

The Rochester Red Wings are a Triple-A baseball team based in Rochester, New York. The team plays in theInternational League and are a minor league baseball affiliate of the Minnesota Twins major-league club. The Red Wings play in Frontier Field, located in downtown Rochester.

​In 2011 I landed an internship at Frontier Field as a graphic designer and as a baseball buff I was on cloud nine. This particular season was special among all the rest because the Yankees would be making Frontier Field their home field as well. And like most New York kiddos, the Yanks are my squad! 

While there I designed everything from T-shirts, ads, logos, yearbooks and season tickets that went to mass print, as well as billboards, promos, and scoreboard graphics. My "Baseball Month in Rochester" logo was unveiled at Frontier during a live press conference and the Mayor of Rochester officially declared May, "Baseball Month in Rochester". Pretty cool. 

​And coolest of all since the Yankees were only called the "Empire State Yankees" for one season while playing in Rochester, much of the merchandise, publications and memorabilia are collector's items...GO YANKS.

The Little Theatre in Rochester, New York, commonly known as "The Little" is a movie theatre located on historic East Avenue in downtown Rochester and is a modest non-profit multiplex specializing in art film, including independent and foreign productions outside the United States.

​The Little Theatre Re-Design was specifically for web. The first image is the existing web site that you can visit here if you so desire. The following two images were my first attempt at revamping, but after much deliberation and critiquing it was decided that this version was too full of information - too cluttered. The goal was to simplify and create a website that's usability was second nature as well as one that could seamlessly  translate into a responsive design, as you can see here. These sites were both designed and coded by me - however they aren't live.

​Defer Till Ya Die. These are shirts I designed as a fun way to bring some light on the student loan crisis and outrageous tuition as well as a way to make some money and put a dent in my own student loan crisis! Defer also stands for Do Everything For Extraordinary Reasons. Could make a fantastic graduation gift!

If you'd like to purchase one, you can find them for sale here.

​This installation was done in 2012 at RIT's College of Imaging Arts and Sciences. I built 6 of these "boxes" and installed them all over the school. A couple were broken but the majority went absolutely viral via twitter and facebook. 

The idea is simply addressing our dependence on smartphones and the universal love for Apple products, beyond that it's open to interpretation. I carefully chose the settings in which they were all installed and many people had to look twice at them.

Founded in 2011, G3 Lacrosse was created to expand the vision and passion for the game of lacrosse. The initial focus of G3 is meticulous instruction and calculated growth of goaltenders across the sport. The ultimate goal of G3 is to foster an appreciation for the opportunities the game of lacrosse provides and develop an understanding of how lessons learned in this game correlate to life outside of the playing field.

​Working with 2-time National Champion, John Galloway (Syracuse University Goaltender) we branded and developed G3 from its very beginning and have watched it grow ever since. 

Branding, Promo, Textile, Social/Web 

​Sarvis Creek Organics is an amenity line that I conceptualized, branded, designed, prototyped and photographed during my time at Marietta Corp. It was specifically designed and conceptualized for a chain of hotels in Steamboat Springs, CO.

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Branding, Packaging, Design, Prototype, Photography

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​EOS is a small business in Rochester focused on personal training with kettlebells. Jake Blaydes and I worked together to brand and promote EOS via print collateral, textile and social media. It's grown ever since!

The Toy Library at the Lincoln Branch Library offers a wide variety of toys and equipment to enrich play experiences between children and their caregivers. The collection is primarily aimed at children ages newborn to 8 years old. 

​The 4 banners seen are "end caps" and hanging banners designed for an update of the library's signage. They're designed as a unified way to entice kids to jump in and PLAY!

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Branding, Illustration, Environmental Design/Signage

“Tuck Food” is an aspiring small business based in the United Kingdom, they pride themselves on providing the bustling city centres with catered and delivered gourmet food. They provide a square meal for no more than 10 pounds available twice a week and many dishes are decided upon via social media. Their business continues to grow through the reach of social media and I look forward to the day I get to pay a visit to the Tuck Towers out in London to see for myself just how far they’ve come. Like food? Love Tuck.

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Branding, Promo, Print Collateral 

​2-Time National Champion, Joel White (Syracuse University Long Stick) and I worked together to brand his independent training venture, J White Lacrosse, that has since grown to host camps and tournaments for kids of all ages.

Joel is a professional player for both the NLL and MLL as well as a Brine Lacrosse athlete - a satellite of Reebok. ​

Branding, Textile, Promo, Print Collateral ​

​The Bishop Bros are a contacting company out of Cortland, NY. We worked together in 2011 to brand their company and give them some visual recognition beyond their great contract work. 

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Branding, Promo, Print Collateral

​Harvest Lacrosse's mission is to train principled and competent leaders within the lacrosse community, who will step forward with integrity to serve, lead, and influence their peers and fellow athletes.

I worked together on this one with Under Armour athlete and 2011 National Champion Runner-Up, Grant Catalino (Maryland) ​to brand Harvest and promote his message. Camps are full and feedback is good!

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Branding, Textile, Social Media, Print Collateral

​Visual Studies Workshop is a widely respected non-profit art community in downtown Rochester. After completing the MFA/NOW job I did some freelance work helping out with social media plugs, branding, and print collateral/promos. They've since adopted much of the style I designed. 

Branding, Social Media, Promo, Print Collateral

​Various Wedding Stationery designed for friends and clients.

​"Love Army" is a work in progress that plans to be a 12-piece guerilla street art series. They're marker/watercolor Wacom sketches that show the healing process of a broken heart. It's a personal side project...the art of procrastination, really. Check back for more!